Madone SLR is the fastest road race bike Trek has ever made, pushing the boundaries of what’s possible with never-before-seen technology, unprecedented aerodynamics, and Trek’s best and lightest carbon.

I took creative lead on the launch of this brand-new bike, which entailed creating and pitching multiple launch and teaser concepts, spearheading visual direction, storyboarding the bike’s launch video, and writing assets for all deliverables, including emails, press releases, social copy, and all landing pages.

See it live

Photos: Jim Carmen
Layout: Ómar Sigursveinsson